She was a young girl running between models legs during her parent’s runway shows when she developed her love for the crazy and fabulous world of fashion.
Arriving from Tel-Aviv in 2003, Natalie almost immediately started working in the fashion industry, assisting wardrobe stylists. During this time she learned the many different faces of the industry, and had the opportunity to work on various publications such as French Vogue, Italian Vogue, V magazine, Glamour and more.
Using a 1940’s sewing machine and some books, Natalie started to learn how to sew and create patterns; she started by making Hand-painted Cherry blossoms tank tops, which landed up in a Miami Beach boutique named “Joyella”.
By the first week, the tops were almost sold out.
In 2007 Natalie Eshkenasy introduced her first collection. It consisted mainly of Jersey Dresses for what she describes as 'the beauty of simplicity', focusing on high quality fabrics, strong inspiring colors, comfort and simplicity.
While launching her 2007 fall collection, Natalie noticed that a part of this collection- Big Neck Tunics, had more potential than she initially expected.
She therefore decided to create a separate line of tunics, naming them - this line reflects a whole concept of garments that gives you the freedom to look different according to the statement you what to make, all in one piece.